Prompted by Ad:Tech at Javits Center this week, following the usual intros, Owen Brunette facilitated a rangy discussion about location offerings. Around the big table at Taralucci E Vino, consultants in finance, development, analytics, architecture, video and marketing weighed in on various applications and suggested hotter versions. Pepsi's Refresh promotion, re-enforcing their generations old, new generation branding, is giving innovation grants and one recipient sounds like it may have legs. It combines foodspotting, a location feature like Foursquare and Group on-like discounting. In NYC, there have been increased sightings of the on-the-town, going-out crowd shooting pictures of food back and forth so as not to spend time with ugly food.
Not at the show, by invitation only, another fun application now in beta, Honestly Now is for the same crowd before going out. This time for sending photos of themselves back and forth. NYC-OC member, Bob Petrie is looking for user feedback. Honestly Now let's you can check-in beforehand with friends about what you are wearing to get the real truth. As getting ready is the most reliably fun part of going out..more buzz back and forth ought to make it more so.... What do you think?
This is a weekly meeting for entrepreneurs, investors, and people who love start ups. Part of a world-wide network of Open Coffee Clubs, started in London; here in NYC we've been meeting since March 2007. Find Open Coffee clubs in other cities around the world here. Usually around 10-15 attendees, sometimes more; we try to maintain a group discussion format (think roundtable or seminar) rather than a presenter/audience split.Contribute to the Twitter Conversation: #opencoffeenycRead the Twitter Conversation with Twitter Search
http://bit.ly/OBrunette
http://bit.ly/AdTechny
http://bit.ly/grouponNYC
http://4sq.com/4sqSite
http://bit.ly/HonestlyNow
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